{"id":26035,"date":"2024-08-01T20:25:50","date_gmt":"2024-08-01T20:25:50","guid":{"rendered":"https:\/\/cpdm.iisc.ac.in\/dm\/?p=26035"},"modified":"2025-06-09T23:31:27","modified_gmt":"2025-06-09T23:31:27","slug":"design-logo-for-the-design-department-at-iisc-bangalore","status":"publish","type":"post","link":"https:\/\/dm.iisc.ac.in\/dm\/2024\/08\/01\/design-logo-for-the-design-department-at-iisc-bangalore\/","title":{"rendered":"Design – Logo for the Design Department at IISc Bangalore"},"content":{"rendered":"

CPDM becomes DM!<\/p>\n<\/div><\/div><\/div><\/div><\/section>

[vc_custom_heading text=”Design \u2014 Logo for the Design Department at IISc Bangalore
\nby Anas K A” font_container=”tag:h5|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1722547489184{background-color: #474747 !important;}”]

\u201cProfessor, who designed our design department logo?\u201d<\/p>\n

\u201cWell, it was\u00a0Neeraj Pal<\/a>\u00a0who designed our logo in the year 2000. He did a very good job!\u201d<\/p>\n

I had this conversation with\u00a0Prof. B Gurumoorthy<\/a>\u00a0some 15 years ago (2008). I was a new student then at Centre for Product Design and Manufacturing (CPDM), IISc Bangalore. In my widest dreams, I never imagined that I will get a chance to redesign the iconic logo!<\/p>\n

This month (January 2024), the department officially changed its name from \u2018Centre for Product Design and Manufacturing\u2019 (CPDM) to \u2018Department of Design and Manufacturing\u2019 (DM). A logo design contest was announced for the students and alumni by the department and I jumped at the opportunity!<\/p>\n<\/div>[vc_custom_heading text=”My Logo Design Submission” font_container=”tag:h6|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1722547608791{background-color: #474747 !important;}”][vc_single_image image=”26047″ img_size=”large” alignment=”center”]

DM Logo, DM Monogram and DM full logotype versions<\/p>\n

The DM logo is bold, minimalist and is inspired by the CPDM logo that lasted 25 years!<\/p>\n

\u00a0<\/strong><\/p>\n

Logo Animation Video<\/strong><\/p>\n

Animation for the \u2018Department of Design & Manufacturing (IISc Bangalore)\u2019 logo<\/a><\/p>\n

This animation video shows the transformation of the old CPDM logo to a new bolder DM logo. This video is created in Microsoft PowerPoint employing slide transitions like \u2018Morph\u2019 and object animations.<\/p>\n

\u00a0<\/strong><\/p>\n

My Logo Design Process<\/strong><\/p>\n

Just like most of the real-life design projects, the competition had a very tight deadline!\u00a0\u00a0Fortunately, I was able to come up with a very good idea in a short time. Now let\u2019s see how the DM logo came into fruition.<\/p>\n

\u00a0<\/strong><\/p>\n

Logo Design Brief<\/strong><\/p>\n

The logo should reflect the DM vision of \u201cexcellence in design and manufacturing for a sustainable future\u201d. The logo should ideally connect with the CPDM old logo and branding. It is recommended that the old logo colors be used, with the addition of a third color, ideally associated with sustainability. However, the color palette is only a recommendation, and we are open to new color palettes if there is a good justification and association with the DM vision. In addition to the color palette, a choice of suitable font and typography is expected.<\/em><\/p>\n

\u2013 DM Logo Competition Requirements<\/em><\/p>\n

\u00a0<\/em><\/p>\n

Research and Ideation<\/strong><\/p>\n

Some of the famous design schools in the world are using logos with very bold strokes and logotypes with heavy weights.\u00a0MIT MAD<\/a>,\u00a0Pratt Institute<\/a>,\u00a0Carnegie Mellon School of Design<\/a>\u2026 are examples. I started doodling digitally and played around the \u2018D\u2019 and \u2018M\u2019 alphabets. A couple of these ideas had the potential of becoming unique identities.<\/p>\n<\/div>[vc_single_image image=”26049″ img_size=”large” alignment=”center” css=”.vc_custom_1722548083489{background-color: #474747 !important;}”]

Doodles of DM logo ideas<\/p>\n

In this stage, I was not much worried about the colors of the logo \u2014 hence the above doodles are in black and red colors similar to the original CPDM logo. After a \u2018highly unscientific user testing\u2019 with my family members and a few friends, I soon arrived at the present \u2018eye of imagination\u2019 concept.<\/p>\n

\u00a0<\/strong><\/p>\n

Logo Inspirations<\/strong><\/p>\n<\/div>[vc_single_image image=”26050″ img_size=”large” alignment=”center” css=”.vc_custom_1722548297104{background-color: #474747 !important;}”]